• Welcome to SignAge & ArtWorks in Felton, CA!

SignAge & ArtWorks

Your Local Sign Shop in Felton, CA
Living and working in the heart of the Santa Cruz Mountains shapes the way we design, craft, and install signs. At SignAge & ArtWorks, our team brings more than 40 years of hands-on experience to every project, and our roots in Felton run deep. We understand how local weather, mountain light, seasonal tourism, and the unique character of our small towns influence what makes signage effective. When you partner with us, you never deal with bots or automated systems. You speak directly with real people who live here, understand the area, and care about the success of your project. Our commitment to the San Lorenzo Valley guides everything we do, and our goal is to help your business make a meaningful and memorable impression.

Whether you run a shop in Downtown Felton, manage a property near Roaring Camp, or operate a business that serves residents throughout Santa Cruz County, we create signage that fits the environment and the community. The diverse settings in our region, from forested roadsides to busy retail corridors, call for thoughtful design choices, which is why we approach every project with open communication and a collaborative mindset. We listen carefully, offer expert guidance, and make sure your signs reflect both your brand and the character of the place you serve. When you are looking for a Felton sign company that delivers truly personalized service, we are here to help every step of the way.

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A Local Approach to Professional Sign Design

Our years living and working in the San Lorenzo Valley have given us insight into what truly resonates with local customers. Colors, visibility, materials, and placement matter, especially in an area where sunlight filters through redwood forests and weather shifts quickly between fog, cool mornings, and bright afternoons. As a Santa Cruz Mountains sign company, we design with these factors in mind so your message remains clear and vibrant in every season. When businesses search for professional sign design that reflects both durability and creativity, they often turn to us because of our experience and our understanding of local aesthetic preferences.

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We offer a wide range of creative services that make it easy for you to transform your ideas into something ready for production. Many customers visit us because they want custom signs that look polished, communicate clearly, and last for years. From early sketches to refined layouts, we help bring your concepts to life with thoughtful design recommendations based on real-world conditions. Our goal is always to help your brand stand out with messaging that feels authentic and aligned with your identity.

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Indoor & Outdoor Signs Crafted for Our Region

The Santa Cruz Mountains present unique challenges and opportunities for signage. Outdoor signs must be able to handle moisture, fluctuating temperatures, and exposure to forested surroundings. At the same time, indoor signs should feel inviting, informative, and consistent with your brand. As a local sign shop in Santa Cruz County, we design every sign with these considerations in mind.

We create a wide variety of indoor and outdoor custom signs that serve retail stores, restaurants, offices, municipalities, and community centers. Whether you need a durable monument sign or a vibrant banner that grabs attention, we ensure every detail supports your vision. Many of our customers tell us they appreciate how we balance creativity with practical recommendations that come from decades of working with local businesses. When you need a sign maker who understands how to combine artistry with durability, you can trust our team to deliver exceptional results.

Our Custom Sign Services

Specializing in ADA Signage & Compliance

At SignAge & ArtWorks, ADA-compliant signage is a core part of our work. Our team regularly partners with architects, builders, and contractors throughout the Bay Area to provide ADA reviews, fabrication, and installation. Since every public-access building must meet strict ADA standards, accuracy is essential. Our expertise helps ensure your project moves smoothly from planning to inspection without unnecessary delays.

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Because we have worked on ADA signage for decades, we offer guidance that helps streamline the process and reduce costs. We stay current with the changes in Federal ADA sign code so you don’t have to. For commercial construction projects, we will work with architects, builders, and contractors to streamline the bidding process, saving time and money for all concerned.

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Commercial & Retail Signage Tailored to Local Businesses

We take pride in helping Felton businesses and organizations strengthen their visibility. Many of our clients operate in scenic or historically rich areas where thoughtful signage is important. Whether your company serves visitors traveling through Boulder Creek, Scotts Valley, and Ben Lomond, or caters to residents who appreciate craftsmanship and authenticity, we create signage that feels aligned with the local environment.

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We understand the economic challenges of doing business in the San Lorenzo Valley, and we will guide you to the most effective signage that you can afford. We’re here to make you look good, get your message out, and help your customers find you.

Our commercial and retail signage solutions include storefront signs, window graphics, directional signage, vehicle decals, banners, and more. Every project is built around your goals, and we adjust our approach based on location, foot traffic patterns, and the unique atmosphere of your business. When you work with a sign company that understands the community, your brand benefits from guidance grounded in real local knowledge.

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Sign Installation Services You Can Rely On

After design and production are complete, proper installation ensures that your signage looks great and stays secure. Since we live and work in the area, we understand the terrain, architecture, and building materials that commonly appear throughout Felton and the greater Santa Cruz County region. Our installation services ensure that every sign is positioned safely, visibly, and in compliance with local sign guidelines. You can count on our team to handle every detail with professionalism and care.

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Frequently Asked Questions


We design and fabricate indoor and outdoor signs, retail displays, ADA signage, banners, promotional stickers, vehicle graphics, window lettering, and many other commercial sign types.


Yes. Our design services support you from initial idea to final layout, ensuring your project reflects your brand and communicates effectively.


We regularly collaborate with architects and contractors to manage ADA reviews, code compliance, fabrication, and installation for both small and large projects.


Yes! We serve clients throughout Santa Cruz County and the Bay Area within a 100-mile radius.

We Know the Needs of the Santa Cruz County Business Community

San Francisco, CA / Oakland, CA / Santa Rosa, CA / Santa Cruz, CA / San Jose, CA / Gilroy, CA / Napa, CA / Vallejo, CA / Berkeley, CA / Richmond, CA / Fairfield, CA / Petaluma, CA / Sacramento, CA

What Our Customers Are Saying

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Ron Septimus

Great people. Easy to work with. Quality and state-of-the-art equipment. Perfect!

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Amanda Hooper

I got a banner done here for little league and it came out great! The turn around time was fast and very friendly and helpful customer service!

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J. F.

These guys and gals do absolutely true blue service down to the last detail. When a company puts in effort like these folks do, you can guarantee you will be happy with what you’ve got. We have a beautiful light mural installed on a radius wall and they went the extra mile and more to make sure everything was perfect. They provide the best level of customer support hands down. Most pleased with our beautiful sign! Thank you guys so much!

Moving Your Vision Forward with SignAge & ArtWorks

When you choose to partner with us, you receive more than a finished sign. You gain the support of a team that knows your community, understands the environment, and takes pride in offering personalized service. Our experience in Santa Cruz County since 1988 helps us create thoughtful solutions that contribute to your success. Whether your business serves locals, visitors, or a mix of both, we are here to help you communicate your message clearly and confidently. If you are ready to explore new ideas, refresh your signage, restore art with fine art reproduction or begin a design conversation, we welcome the opportunity to work with you and support the next step in your brand’s growth.

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